This brief was set by design agency Top Banana who came in and asked us to create the name and brand identity of a bartender training programme for young adults. I came up with the name 'Take your Shot' as a play on words due to shots being a popular type of drink amongst young people. After brain-storming ideas, I came up with the concept of everything being based around double vision which stemmed from what a person sees when they're drunk. This then developed into messaging saying to take a second view on life and to take a shot at that other path. I chose to go for an anaglyph 3D effect for the identity as I felt this portrayed the messaging in a visually interesting way. I chose a social media campaign as the main form of campaigning due to younger people using it the most and acts as the quickest way for people to get to the information/website from the ad. I also created a physical billboard design using lenticular printing, this shows someone in a boring office job on one side with someone bartending on the other to show that double view on life in real time. As an extension to the campaign I had branded 3D glasses made which could be handed out at events, bars, or found underneath the billboards.
